I'm not much of a blogger or a bragger, let alone a blogger-bragger, but I thought I'd give ya'all some exciting scoop while I have a minute to be out here.
You all know that my job is as a Marketing Communications Manager for a software company. That software company produces simulation and modeling software for the oil & gas and chemicals industries. I won't bore you to tears with the intricate details. The holding company a $3Billion business, and I work for a brand of the holding company that is about $100Million. Kind of like GM owns Hummer or Chevy. Same type of scenario. Different industry.
Anyway, part of my job responsibility is advertising. We have a dedicated agency that does our ads, but I've been one of the stubborn ones who (after much resistance) poo-poo'd the system (mostly because it's a waste of $$ when I know how to do graphic design anyway) and broke away from the rest of the Marketing Managers to do my own thing, while (of course) following design policies. :)
I've now done 2 ads on my own. One of which just recently won an award in a chemicals magazine! This magazine just happens to be the largest in our industry and distributes to over 65,000 readers worldwide. An independent survey was done on the January issue for readership analysis: Ad effectiveness, recall seeing/reading. My design placed within the top 10% of 50 ads in the survey. I know you probably don't understand the full context of its meaning, but my ad beat out much bigger competitor companies, like Honeywell, Intergraph, and Siemens - who historically use dedicated agencies for their ad programs.
In doing this myself, I saved the company a quick $20,000! Think I'll ever see a bonus check? No. That's just big business. Right Ing?? BUT, I have gotten lots of very nice praise from our Exec. VPs, front-page write-up in our corporate newspaper, etc. And it's review season, so the timing is PERFECT! Another reason this is so significant within our company is that the chemicals market is historically smaller for us than oil & gas, and it's an area we're really trying to ramp up. So to know our potential market is watching us this closely is a very good thing. Sales is very happy. :)
Long story short... This is obviously very good for my resume... :)
Love you guys!
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5 comments:
I dont totally understand everything you told us....but WOW. Course you should have told your boss to ask us what we think of your work, you'd have had a raise long before now.....:-) Great job Kath, we are ALWAYS so proud of you. Aunty Es
Congratulations Kathy, we are all very proud of you. This family is so full of talent!
love, A. Linda
WOOOOHOOOOO....YOUR THE WOMAN...THAT IS REALLY COOL KATHY. I DONT HAVE TO TELL YOU HOW PROUD I AM, I TELL YOU ALL THE TIME. THAT MUST HAVE BEEN VERY SATISFYING. GOOD JOB. LOVE YOU, AUNTI CIN
I am very proud of you too! But it does NOT surprise me as I know full well how talented you are! Its no secret you got your talent from meee!!!! :)
I love you.
Mom
I GET IT!!! That's totally awesome, Kathy! Congrats and big hugs!! And it's about time you put those GD skills to good use :) On a similar note, Acura's big ad agency just got reamed in a trade journal, and Genex is laughing its butt off!
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